DESIGN

WE DESIGN DIGITAL PRODUCTS

PIXEL
ACCURATE

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him – ” an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: “is my design, good design?

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

A GOOD DESIGN IS WHEN

As good design cannot be measured in a finite way, Rams set about expressing the ten most important principles for what he considered was good design. Here they are.

IT INNOVATES

IS aesthetically pleasing

IT's LONG LASTING

IT's THOUGHT DOWN TO THE LAST DETAIL

MAKES A PRODUCT USEFUL

MAKES A PRODUCT UNDERSTANDABLE

IS UNOBTRUSIVE

IS HONEST

IS ENVIRONMENTALLY-FRIENDLY

IS AS LITTLE DESIGN AS POSSIBLE

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